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Disco Nouveau Hits The Campaign Trail

Little Pomona is launching its Cider Is Not Just For Summer campaign this weekend with the London launch of Disco Nouveau 2022.

"We want to change the perception of cider," says co-founder, James "Cider is not purely a summer drink – that is not only nonsensical but is actually damaging to cider, especially fine artisan cider."

Fellow founder Susanna agrees. "The flavours can be such fun. it's a direct correlation to the wonderful fruit. And it's so food friendly. We're daft if we limit ourselves to just the summer months."

Following a well-received preview at Cardiff Cider Club on 13 February, co-founder Susanna and cidermaker Laurence are heading up to the Biggest Smoke on Sunday, to the London Cider House at Borough Market to kick off the English side of the tour. The pair will be sharing Disco Nouveau 2022, the first release from last year's extraordinary vintage, expertly matched with a pair of cheeses from Neal's Yard Dairy.

"Good cider illustrates the season, and Disco Nouveau does just that," explains James. It's very reflective of the 2022 vintage. It's juicy and ripe. It could only have been made in that two-month period [right after harvest], and it's very food friendly."

Following the London launch, the crew will be popping up around the country, from Bromyard to Birmingham, Sheffield to Reading, with the final appearance back in London at the end of April as guests of the London Cider Club.

"Cider is just like wine," says Nicky Kong, pictured, owner of online retailer The Cat In The Glass. "It's for all occasions – you can pair it with food. Drink it on its own. In front of the fire. In the sun."

For Tom Oliver, Oliver's Cider & Perry, it's about what goes into the craft. "You need the Four Seasons to grow the best cider apples and to get the most pleasure from cider, relish drinking cider across the seasons.”

"Like wine, there are so many different types," says aficionado and Cider Club member, Paul Williams, above. "A still, barrel-aged cider is so radically different to a sparkling, vivacious one. A few days ago, I had Little Pomona's Somerset Redstreak with a Thai green curry, and then with Cheddar cheese after – and it tasted fantastic!"

"Join us as we take natural cider that bit further," says Susanna. "And if you'd like to take part and host a tasting or display the campaign poster, do get in touch."

"Keep an eye on our socials through the campaign as we spotlight some of cider's fantastic advocates around the country," she adds. "Those who like us feel it's too good a drink to neglect outside those summer months."

The crew left the last words to that ardent apple fan, Paul Stevens, founder of AppleFest Hereford : "Cider is for all seasons. Don't limit your tastebuds."

Disco Nouveau 2022 is available in sharing bottle (75cl) and 20-litre keykegs from Little Pomona's regular distributors, Fine Cider Company, Les Caves de Pyrene, Pigs Ears Beers, Eebria Trade, and fine bottle shops and hostelries around the country.

Also in Little Pomona webshop and at the Tasting Room.